How will iOS15 affect my campaign analytics?
Apple is releasing its next update, iOS 15, on September 15th. This update coincides with the release of Apple’s iPhone 13, and while there will be changes related to how users interact with their...
View ArticleHow to Calculate Testing Lift and Incrementality
There comes a time in every testing practitioner’s life when they have to answer the age-old question – how do I estimate the annualized incremental benefit of the experiment I just ran? To truly...
View ArticleGoogle Announces Deprecation of Universal Analytics
Google announced today that Universal Analytics (UA) will be deprecated in 2023. More specifically, this means that UA will stop processing hits on October 1, 2023 (for Google Analytics 360 properties)...
View ArticleYou Need to Transition to Google Analytics 4 Now – Here’s How to Get Started
The official Universal Analytics (UA) deprecation date isn’t until the third quarter of 2023, but that doesn’t mean you should wait until then to migrate to Google Analytics 4 (GA4). In fact, there are...
View ArticleHow to Adapt to No “View” Feature in Google Analytics 4
There are many differences between Universal Analytics (UA) and Google Analytics 4 (GA4). One very important change is that the feature known as “views” is not available in GA4. In UA, views were used...
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